21 December, 2017

Look at these sweet potatoes shining in their new Levarht boxes! We would like to give you an exclusive behind the scenes shots in our grower’s warehouse in Nicaragua.

Did you know the sweet potatoes are dried before they are packed in their boxes? 
Now that we are already challenging your knowledge about sweet potatoes, we have another fun fact. 
Did you know that a sweet potato is not a potato at all! They are so different that they are not even related. Sweet potatoes are actually the roots of the plant and are part of the morning glory family. ‘Tubers’, the true potatoes, are the underground parts of the stem of their plant, the nightshade family.

19 December, 2017

Our colleagues Frank, Arco and German visited clients in Japan to see the first arrival of Rijk Zwaan's Carribean Gold cantaloupe melons from Guatamala!
The quality is above expectations with a brix of 14. Many containers will follow so the consumers in Japan can enjoy these extremely sweet melons.

30 November, 2017

Look at our cauliflower shining in it’s new coat with new label! These sealed cauliflowers are the star in Hong Kong’s supermarkets. Would you like them in your stores too? Let us know!

07 November, 2017

Last weekend a container with Hass avocados left the Colombian harbours on their way to the Middle East!

We are always looking for great partnerships and ways of providing the world with great fresh and healthy products. This time we have successfully combined forces with our great sourcing partner Fresh Earth Produce S.A. and the grower Pacific Fruits to make sure people in the Middle East can soon enjoy the great Colombian Hass avocados.
Avocado is known as one of the world’s best superfoods. It’s a fruit that is rich in minerals, vitamins and monounsaturated fat, one of the healthiest form of fats. 
We will keep you posted about the journey of our little green friends!

20 September, 2017

This Friday Levarht will be participating at the Deutscher Obst & Gemüse Kongress 2017 in Düsseldorf; the leading retail-gathering in Europe.
Will you be attending as well? Then we are looking forward to also meet you!

This year we want to take another approach in developing our new tomato concept KICXS. Together with our grower Brazander and seed companies, we are aiming to launch a new line of tomatoes, specifically developed for the ‘real gourmand’; the ultimate consumer with specific demand for taste and experience.
But we want to include you in this process; your opinion about taste and bite but also design and packaging is crucial for us.
Are you up for this? Please come and visit us at booth 15.

Bis Freitag in Düsseldorf!

 

The farm has been part of the Slagter family for generations: growing is our passion.
Koos Slagter’s main crop is regular white cauliflower, but he also grows green, orange and purple cauliflower and Romanesco. The Slagter farm, which covers 340 hectares, is located in Andijk, in the north-west of the Netherlands.

15 August, 2017

Together with FreshMex, our farm in Mexico, we are getting ready for the new Mexican bell pepper season.
We are especially looking forward to use the new greenhouse of 2,5 ha (besides the existing greenhouse of 7,5 ha). Manuel Magdaleno, our head grower, is busy planting as we speak.
Get ready for our Take a Pep bell peppers!

29 June, 2017

Last week our colleagues travelled to Adana in Turkey, where Fikriye Kaya Narenciye Isletmesi, named after the grower’s mother, grows Caribbean King cantaloupe melons for Levarht. This is a special cantaloupe variety cultivated for consumers in the Middle East.
The Kaya family has a rich history of growing and has cultivated melons and citrus fruit since 1805! During the time of the Ottoman Empire, they grew produce in what is currently Iraq. Drought forced the family to continually move west, and after years on the move they finally settled in their current home in south west Turkey. The seventh generation now runs the family company.

What makes Fikriye Kaya Narenciye Isletmesi’s approach to growing so special?
Contrary to common practice of most growers in Turkey, the melons are placed in pallet bins as soon as they leave the field. As the melons are not loaded loose in a trailer or other vehicle, there are no damages. Due to the high temperatures in Turkey, as soon as they are full these pallet bins are immediately transferred to a cooled trailer. This trailer then transports the melons to a temperature-controlled packing station.  On arrival, the melons are washed in a cool bath, dried and packed in boxes.  The melons then stay at the temperature-controlled facility for at least 24 hours until the inside of the melons has reached the right temperature.

13 June, 2017

Last year, together with their Chinese partner Beijing HongFu Agriculture, Levarht achieved their first major successful project in China by opening a Dutch style tomato glasshouse in the outskirts of Beijing. In 2016 the first plants arrived, and now the facility supports up to 180.000 tomato plants of the company’s Dutch cherry, beef and intermediate tomato varieties. Since a couple of weeks the first tomatoes have been available in supermarkets across the country.

Being able to closely cooperate with local producers is one of the company’s major aims globally. “Local partnerships are the pillar of our company’s culture. We aim for horizontal and vertical integration, with the  final aspiration to bring the consumer closer to the farm,” according to Claas van Os, Commercial Director of Levarht. “This model is very relevant to roll out in China, where people look for quality, freshness, guaranteed food safety and increased transparency in the food chain.’
In China, Levarht and HongFu want to ‘set new standards in the market’. “Chinese production is catching up with international standards quickly, driven by a strong demand for safe, healthy and tasty fruit and vegetables.”

Levarht has invested in the establishment of partnerships with prominent retailers across China, which is part of the company’s long term strategy.  “We cooperate with our partners in the retail, online and processing industries to understand the local consumer and to meet their demand. Food safety and traceability are key elements that consumers look for in premium food brands. This is the image retailers want to convey to their customers, and this is also how we distinguish ourselves as a supplier.”

“The branding and marketing of our new China-produced cherry tomato line highlight these characteristics in our products. The packaging we have designed has a distinct international feel to it, but does show clearly that the product is made in China. It gives explanations about the characteristics and health benefits of our tomato varieties, as well as about the greenhouse facilities in which the tomatoes are grown. The Chinese name of our tomato brand, 乐鲜客, Le Xian Ke, reflects the key aspects that we promote: ‘Nature’s Joy, in every bite. The brand is a cooperative project between Levarht and Hong Fu."

“In addition, we advocate Dutch quality standards, traceability and direct delivery, access to the source of production. Customers can scan individual QR codes that are printed on all the carton punnets. By scanning this code, consumers can trace their tomatoes all the way back to the greenhouse where the crop has been grown. We want to be completely transparent about our production methods, in order to gain trust and appreciation of the audience.”

In the coming weeks, Levarht is organising a number of product launches and tastings together with retailers in China’s major cities.

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